Students should register for this course before the end of the Course Selection period (September for fall, January for spring. The course is organized into two sections and utilizes relevant theory, empirical analysis, and practical examples, to develop the key learning points.Guest speakers will participate as well, as appropriate. MKTG 227 provides a research-based and framework-driven approach to succeeding in this environment, through a rigorous approach to understanding digital marketing and electronic commerce. Furthermore, marketing is critical to the success of firms that will shape the consumption-led economies that are fueled by these technologies.
The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. MKTG227 - MKTG AND ELECTRONIC COMM (Course Syllabus) Do not request a permit to take MKTG101220 if you are not in this scholars program. Recitation Section MKTG101220 is reserved only for Joseph Wharton Scholars. Summer Session sections, when they are offered, do not have recitations you only need to sign up for the lecture. Failure to sign up for both a lecture and corresponding recitation will result in you being dropped from whichever part of the course you have in your schedule. Other Information: You must be registered for both a lecture section, (MKTG101001 OR MKTG101002), AND one of the corresponding recitation sections (MKTG1012XX) to be fully enrolled in the course. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. This course is open to the following minors: Accountancy, Advertising & Promotion, General Business, International Business, Integrated Supply Matrix Management, Management, Marketing, and Secondary Education in Marketing.MKTG101 - INTRO TO MARKETING (Course Syllabus) Restrictions: This course is open to pre-business and business majors as well as the following other majors: Aviation Science & Administration, Dietetics, Interior Design, Industrial Design, Imaging/Printing, Imaging/Printing:Management, Imaging/Printing:Marketing, Imaging:Business, Secondary Education in Marketing, and Textile & Apparel Studies. Prerequisites & Corequisites: Prerequisite: Sophomore standing. Topics covered include buyer behavior, market segmentation, product planning, service quality, promotion, pricing, and managing channel relationships. Emphasis on how organizations create customer value through marketing strategy planning. Introduction to the role of marketing in the U.S. Tweet this Page (opens a new window) Add to Portfolio (opens a new window)